Posted tagged ‘Art’

Getting Publicity the Hard Way at Sundance

January 29, 2010

Well here’s the kind of publicity I least expected. I’ve not yet turned this lemon into lemonade.

When artwork is destroyed by an accident, does payment for the artwork cover the loss? What about the gift and intention of that artwork. When I make my art, I make it to express peace and healing, something that I feel is of great importance in the world. I work in materials (stone, bronze and cast glass) that will last well beyond the life of most consumer goods. When it is purchased, the intention of the buyer is to enjoy and share my art as a part of their living/working environment. Selling my artwork is the main way that I get to continue making more art.

It was not my intention when I made this sculpture that it would be damaged and not enjoyed by the person who purchased it. When I am paid for damaged artwork it is different than selling my artwork. I have lost one of my creations and the purchaser doesn’t get to enjoy their purchase.

Last winter when I exhibited in the Louvre, I signed up for Google alerts. Yesterday I got the alert for this article. The irony of this article garnering publicity for me during the Sundance Film Festival, is that it was at the cost of a damaged sculpture. The author S.T. VanAirsdale for Movieline twists and turns the story to create what he calls the Sundance Sculpturegate; who pays for the broken sculpture? So now, I get the publicity and a check, and someone who I don’t know gets to pay for the broken sculpture. Unfortunately, it is a loss for both of us and the world as well.

Here’s the link to the article in MovieLine.com.

http://www.movieline.com/2010/01/harvey-weinstein-and-the-curious-case-of-the-broken-sundance-sculpture.php

Phoenix Rising falls and breaks

Well, to dispell the uncertainty and doubt in the article, I will get paid for the broken sculpture, though this is not the way I like to make sales. Getting my artwork into a Harvey Weinstein movie or being purchased at Sundance by the many film makers, actors, and film lovers is one of the benefits of exhibiting in the CODA Gallery in Park City. So as The Sundance Film Festival comes to a close, MIRAMAX Films closes it’s doors, my Phoenix Rising returns to prima materia. Maybe Mr. Weinstein will want a Berman Phoenix sculpture of his own.

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Feed an Artist-Feeding your Soul

December 31, 2009

December 31, 2009, the end of the year, the end of a decade, the end of scarcity and fear. Please continue a list of all that you want to end, taking time today to make it known and commit to something that Feeds your Soul in 2010.

Appreciation is a life-blood for me, and sales are the height of appreciation when it comes to the challenges of hard economic times. During the good times, when sales were covering the costs of new materials, tools that wear out, and the ongoing costs of education, my artwork would flourish and I could feel my Soul’s calling. The artwork would show up in my vision, then in the material, and after a period of transforming the materials, the artwork would be done. Often when working in the “Zone” when my monkey mind was silent, I would wonder how the artwork happened, losing myself in the process, like disappearing and the art continued to be made. Don’t know if this is common for all artists, but this experience is worth returning to the studio day after day searching for that Zone.

As a self-supporting artist for 30 years, I have found this year the most challenging. With galleries closing down, and sales not at all what they used to be, an appreciative audience is hard to find. This economy has forced me to look at how important being appreciated is. Making my artwork¬† just to satisfy ME is not complete without presentation to an audience that will view it and connect to it. And when my artwork is appreciated, well, I find it’s life enhancing, like oxygen, touch, food, love, water, and communication. Finding ways to receive a note of appreciation, the voice of another, the smile when someone looks at my work is essential for me. Donating to local causes also gives me appreciation, and is one of the ways I feed my soul.

Sculpture is a non-verbal communication and I want mine to be received, valued and appreciated. In a recent exhibition of my sculptures, a woman admiring my work declared in a loud voice, “Your work makes me so Happy!” That has stayed with me every day since hearing her say that.

In galleries, it’s sales that give me appreciation. I love attending an exhibition of my artwork, where I get to hear the comments, to feel the appreciation directly. Those of you who know my work, know how much it takes to transport and display sculpture. I do regional shows so that I can directly connect with the viewer, see their reaction to my art, hear their appreciation, as well as sell my work. I also love installing my work in someone’s home, office, or public setting. The selling obviously keeps the entire cycle in flow.

When sales (and appreciations) don’t happen over an extended period of time, it brings up big questions about my motivation for making new sculptures. Would I do it without appreciation? Could I provide my own appreciation, as a path to self-sufficiency? I pretty much stopped blogging for many months, after last December’s Louvre exhibition in Paris and returned back to the states to the economic freeze. I found it hard to write about the dark night that didn’t fade away at dawn. I moved through that frozen state by teaching, which lead to creative ideas, and new sculptures emerged in my studio.

So now I sit here at the computer writing this on the last day of 2009. I remember back to Y2K, when the last decade of the 20th century was being hyped by all the fear mongers as well as good intentioned friends. Because of some computer glitch, all the banking systems would stop, all the markets would collapse, all the airlines would crash down in some way. Well we got through, that within a split second it was proven to be a myth of no proportion. Yet it was 9/11 that brought the biggest change to me as an artist, as I upped my social artistry, and shifted my sculpture focus towards Art of Peace.. There is a big story there, and it is best read about on the www.BermanHealingArts.com website.

As the year comes to a close, my soul has been fed by all those who gave appreciation, and by the many creative impulses that have bubbled up to the surface with new sculptures and projects. My thanks to those who found and purchased my artwork. My artist plan which I call Art of Peace is to continue to make artwork that connects people to themselves and to others. To me, our Soul’s nature is peace and love. I know these are such common words that they have lost their value and meaning. But please know this, Peace is our birthright and love is our purpose for being. Let us end the year, with a commitment to support each other with love and appreciation. Let us live the power of peace which is within each of us. It is my prayer that my artwork helps connect us all in our one shared humanity.

May 2010 bring us all closer to our dreams. May the entire world find peace and joy.

Portal to Peace

Omega Series